About us

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New book: Horizontal Thinking - Leadership after the end of the specialist era. Out January 1, 2027.

I am a coach, trainer, action learning team coach and emotional intelligence developer.

I support leaders and parents in developing their emotional intelligence, so that they can live and work with deeper self-awareness, effectively and in good spirits. So that they are not just observers of life, but find joy in being among people they get along with, and with whom they can create, build and achieve something together.

Before going freelance, I worked in the media for 15 years in various fields and positions, more than ten of them as a manager.

I am a member of the Hungarian Association of Personality Developers and the Hungarian Chapter of the International Coach Federation. I regularly attend professional events and supervision, and I keep learning to grow professionally.

When I'm not training or working, I spend my time with my wife and two little daughters. I'm still steadfastly learning the guitar I picked up during the lockdown, I work out, and I plan to finally learn to type properly. :-)

I worked at Deloitte as a business consultant, then at Telenor I led the stream responsible for transforming the Hungarian business processes in an international business and IT transformation programme. After that, as head of operations at a start-up, I did literally everything. Since then I have been working freelance as a business consultant, and since 2019 also as a business coach and trainer. In early 2017 I earned the PMP (Project Management Professional) certification.

I love creating structure out of chaos. My clients tell me my strengths are that I work precisely and reliably, and that my empathetic presence gives them a sense of safety.

Since 2016 I have been working intensively with Marshall B. Rosenberg's Nonviolent Communication. It matters to me to help make the world a slightly better place day by day, and I strive for this both in my relationship with myself and with the people around me.

I love adventure and adrenaline: skydiving and krav maga are important parts of my life. At the same time, I love curling up with a good book and a cup of tea, playing the flute, and dancing to loud music with my husband and our two children.

For as long as I can remember, I've been interested in everything about people and the connections between them. I'm grateful that as a trainer I found the profession that covers this wide range of interests.

Since 2011 I have worked at and for a wide range of private-sector organisations. In most of them I held several roles in parallel: as a consultant I worked on local and small business development, and wearing my other hat, as an HR professional, on recruitment, organisational and career development. Connecting with people is a defining force in my free time too; I like being part of different communities, so I have had the chance to meet people from many different backgrounds. Thanks to this, I can easily understand different organisations and their cultures, speak their language and connect with the people who work there.

When I'm not with people, I'm consuming stories about them in books, films or plays, or I'm moving - often in a team as well. In peacetime, one of my favourites is a game called five-ball, where we play five different ball games in one evening.

Coming from a family of teachers going back generations, I knew early on that I had to look for my fulfilling working life in the world of training and development. So I became a qualified trainer and an andragogist with a master's degree - which, I know, can be a bit of a puzzle. In everyday life it doesn't mean magic, but 10 years of experience as a skills trainer, which does hold some magic after all: the dynamics, mutual influence and growth that develop between the participants and the trainer. In every session, alongside my professional knowledge, I bring my endless energy and optimism to energise and motivate the group. Within soft-skills development, I feel most at home with self-awareness, communication and conflict management, and every aspect of developing collaboration.

Beyond knowledge workers in SMEs and multinationals, colleagues in physical jobs are close to my heart: I happily run trainings for them too, and develop internal training and materials that build professional know-how even in the most unexpected fields, such as road marking painting.

Alongside trainings, I enjoy creatively designing and delivering team-building programmes - outline your idea and the ideas will come rushing in :)

A smaller slice of my working life - and rather the structure of my nights - is shaped by running my recruitment business, which also mostly searches for physical roles. I did mention the inexhaustible energy...

And the essential part of my identity: my family, including my two lively little boys and raising them - living experiments in practising my assertive communication toolkit :) Judging by the past 7 years, they're quite receptive.

The most important thing to know about me is my wife and our five children. Besides that, in my free time I train leaders of social and healthcare institutions as well as healthcare management and special education students, develop curricula, do research and write a PhD. On paper I'm a primary school teacher and a lawyer; I spent a good decade in public administration, always in the social field, first as a disability affairs expert and trustee, then as head of department. After that I turned to higher education, adult learning and training.

I much prefer questions to statements: I like getting to know perspectives and raising new ones, uncovering and reconciling interests, finding common ground, and poking at habits and stereotypes. I believe in civilised provocation. People say what helps me most is that I easily find a common language with people and groups of very different personalities and backgrounds, and that I can be empathetic and motivating. When I'm not doing all this, I'm organising a camp, a community event, a children's carnival, a surprise wedding performance or something similar, and enjoying the smiles.

Most people know me as a social person. I've been on an exciting journey from being the mediator of my group of friends, through sociology and organisational development, all the way to innovation. I'm convinced that our most rewarding investment is always being present in each other's lives.

When it comes to my professional path, my favourite expression is business empathy: it captures the road I have travelled myself, and what I most try to pass on to clients. I quickly put my sociology degree to use in online marketing, where understanding customers was my main motivation. Later, first through internal processes and then through business consulting and organisational development, understanding companies became my main task.

Alongside training and consulting, my research area is the impact of the digital space and online marketing on individuals and generations. We dissected this topic over three great seasons of our podcast, and also explored the dangers and opportunities of the online world together with students, parents and teachers. Still following the path of business empathy, I currently work on product innovation at companies. Connecting with people is a natural part of who I am, so I enjoy volunteering, which keeps giving me new impulses on motivation, feedback and leadership.

When I'm not working with clients on "arriving" - through setting boundaries and self-reflection - I like to walk that path myself. And however busy the day, I'm always up for a good coffee! :)

I work as a coach, business consultant and trainer. I earned my degree in economics and later my business coach qualification at the Faculty of Economics and Business Administration of the University of Szeged. I'm a member of the International Coach Federation and work in the CSR team of its Hungarian Chapter. I regularly attend professional events, mentoring programmes and supervision, because I believe in continuous professional and personal development.

I gained my experience in banking, in multinational environments and at Hungarian SMEs: for more than 15 years I worked in sales, business development and management, mainly in manufacturing.

I have lived in Western Europe for years; my Belgian, German and Austrian experience has taught me the importance of cross-cultural, often cross-border collaboration, adaptability, flexibility and acceptance. I have led organisations of 5 and of 50 people, and I've been through major organisational changes - an exit, a generational handover and even a liquidation - so I have broad experience in change and crisis management too.

My 10+ years of leadership experience and people-centred approach help me understand organisational thinking and leadership challenges in leadership development, and support the process with empathy. As a coach, one of my missions is supporting women in senior leadership: accompanying them in using their hidden resources and encouraging them to step out of their comfort zones. Transparency, safe confrontation and empathy are the cornerstones of my work.

A love of animals has been an essential part of my life since childhood: we currently have two dogs and four horses. In my free time I go hiking with my family, do extreme sports, or drive in challenging places.

Over almost 10 years of project and professional leadership experience I worked with many differently composed teams, and while managing the HR Fest project I realised that what inspires me most is the PERSON and human behaviour itself: people's wellbeing, at work and in private life. During my six years at Forbes magazine, I edited the content of motivational and self-development videos by well-known Hungarian professionals. Producing more than 100 episodes and moderating on the Forbes stage, I fell in love with asking questions and experienced the transformative power of a well-crafted question. That's how I became a business coach, group and team coach, trainer, and then a therapeutic consultant.

Every human encounter has confirmed for me that one of the strongest keys behind our performance, success and happiness is self-reflection, turning inward and conscious presence: becoming able to look at ourselves from a wider perspective and reflect on our own behaviour. I believe that trust, safety and transparency are the foundation of every good collaboration - a space where we can truly be ourselves. Besides self-awareness, my favourite topics are coaching-style leadership, emotional intelligence, stress and emotion regulation, mindfulness, resilience and Nonviolent Communication.

My personal journey of self-discovery began with a silent retreat in a Buddhist monastery, and meditation has shaped my life ever since. Still, I'm always on the move: I do yoga, run with my dog Bruno, hike, and dance barefoot in the grass.

When, fresh out of university, I started teaching future leaders and HR professionals as a university lecturer, my colleagues looked at me strangely. I arranged the chairs in a circle in the seminar room, was on first-name terms with the students, and in the first class asked them why they were there. In the last class we checked whether that had been fulfilled and how they had developed, and in the afternoons I talked with them in the park about where to go next. Looking back over two decades, I know the future trainer and coach was already visible in me - I just didn't know back then that it had a name.

As a true "human jack of all trades", anything to do with developing people, individually or in groups, is close to my heart. My trainings stand out for their many playful exercises and humour, my workshops for structure and action planning, and my coaching sessions for partnership, deep connection and an atmosphere of trust.

As a volunteer, I lead the trainer team of the HiSchool Foundation with great enthusiasm, where we support secondary school students in making conscious career choices.

When I'm not working (which rarely happens), I'm either putting the world to rights with my half-grown-up daughters and my husband, at the theatre, the cinema or an exhibition, travelling somewhere, or - after an "I've got a brilliant idea!" moment - developing a new training exercise of my own.

Rita was a manager for 20 years, 15 of them in senior management, and then came a conscious change: coaching. Today she is a coach and team coach. Her passion is her clients' success.

She is the founder and editor-in-chief of the Hungarian coaching journal Magyar Coachszemle, vice-president of the Association of Coaching Organisations in Hungary, and a university lecturer. On top of that, she is studying psychology in German in Hagen, has enrolled in a yoga teacher training, and is also learning mindfulness-based cognitive therapy. Self-development is simply part of her life.

She loves structure and scientific grounding. According to her clients, she knows exactly when to ask, when to stay silent, and when to ask the one question that finally gets the client moving.

When she isn't busy with coaching, training, publications or editing, she's probably reading a new study - or wondering why coaching still isn't taken seriously enough in Hungary. Or she may be immersed in drawing and watercolour painting.

By the way, she also works in German, often with teams in both languages at once. So if needed, she's at home anywhere from Berlin to Vienna.

I'm the development consultant in whom the systems-thinking economist and the highly sensitive companion meet. For 20 years as an organisational developer, and for 10+ years as a mental health professional and coach, I have been accompanying and developing individuals and teams. It matters to me that the people who turn to me don't just survive change, but can experience it "well enough" - and be successful at the same time.

I know corporate reality not from textbooks but from the field. I spent eleven years at a large telecommunications company as an HR developer and change manager, including an assignment in Germany, then worked for years as an external organisational developer and as an HR development consultant at a multinational shared service centre (SSC). I have been freelancing since 2022, and working with the Y2Y team since autumn 2026.

I graduated from Corvinus University of Budapest as an economist specialising in organisational development, and complemented this with mental health training at Semmelweis University, 700+ hours of psychodrama and pastoral counselling methods, as well as training in coaching and focusing.

I believe we are all capable of change, and I support you in making it happen successfully. I bring perspectives and tools only as far as they give you something to hold on to in solving your current, practical challenges. What inspires me is seeing new insights and fresh energy sparkling in your eyes.

When I'm not running German-language leadership trainings for Y2Y, doing organisational development or holding mental health and coaching sessions, I spend most of my time with my kindergarten-age daughter and my husband - playing or hiking. Cycling alone, I feel free, and in my daily me-time I listen to podcasts, sing or plan get-togethers with friends.